Campaign aimed at helping Colorado businesses struggling during pandemic promotes shopping local
Business boosters say it’s more important than ever to shop local because of the pandemic-caused economic turmoil the state’s small businesses are experiencing.
Both the Small Business Administration’s Colorado District and the Colorado Office of Economic Development and International Trade are promoting the #ShopLocalColorado social media campaign heading into the holiday season. The goal is to create awareness of Colorado’s nearly 655,000 small businesses.
“Coloradans know this year has presented incredible challenges to small business owners and their employees,” Frances Padilla, SBA Colorado District director said in a statement. “Our hope is this statewide campaign, along with Small Business Saturday promotions, bring much-needed attention to our small neighborhood businesses.
About 99% of Colorado’s businesses are small businesses and employ more than 1.1 million people, or nearly 50% of the state workforce, according to the state economic development agency. Companies with fewer than 100 workers make up the largest share of small business employment.
Shopping and dining locally keeps 70% of the money in the local economy, according to the SBA. The tax revenue pays for schools, police and fire departments, roads and other community services.
A state website provides flyers and other #ShopLocalColorado materials that businesses can use as part of the campaign.
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