Sunak told to focus on cost of living as UK heads for groundhog day

Cost of living: Homeowner reveals she is having to sell her house

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Rishi Sunak should be focussing on the cost of living crisis as his main priority, a new poll has shown, as voters think that soaring prices is the biggest crisis facing Britain. An exclusive poll for, conducted by Techne UK, asked 1,633 adults what they think is the biggest crisis in Britain. More than half of respondents (58 percent) said that energy prices and the cost of living are the most significant. 

Some 15 percent of people said NHS waiting lists are the biggest issue, while 10 percent said climate change is the most significant.

Just seven percent of people said that illegal migration is the biggest problem and five percent said strikes are the biggest crisis.

Another five percent said they don’t know.

The poll was conducted on December 21 and 22.

Labour voters are just as likely as Tory voters to say that energy prices and the cost of living are the biggest crises facing Britain, with 52 percent of 2019 Conservative voters and 53 percent of Labour voters believing that this is the most significant problem facing households. 

The UK has been grappling with soaring energy prices and double-digit inflation in the aftermath of the coronavirus pandemic and Putin’s invasion of Ukraine.

The country has seen a fall in living standards as people continue to be hit with declining pay, higher taxes and soaring bills.

But economists from thinktank Resolution Foundation wanted that households are facing a “groundhog year” in 2023, with disposable incomes expected to fall even further next year.

They warned that living standards are likely to get “far worse” before the improve.

Resolution Foundation chief executive Torsten Bell said: “From a cost of living perspective, 2022 was a truly horrendous year – far worse than any year in the pandemic or financial crisis.

“2023 should see the back of double-digit inflation, but it looks set to be a groundhog year for many families whose incomes look set to fall by just as much as they did in 2022.”

Mr Bell said many families will be helped by benefits and the National Living Wage rising, both by around 10% next April.

But he said this will be “swamped by shrinking pay packets, a record £900 rise in energy bills, tax bills for the typical household rising by £1,000, and millions seeing four digit increases in their mortgage bills”.

“For families’ living standards, things will get far worse in 2023 before they start to get better.”

Economists are expected to confirm that the UK has entered a technical recession before the end of the year.

According to a YouGov survey of 10,470 adults, commissioned by the Resolution Foundation, people are four times as likely to think that their financial situation has worsened than improved over the past year.

The poll also found that low-income families are three times as likely as high-income families to not feel confident about their financial situation over the next three months.

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