Pret A Manger will try anything to survive.
For some companies, the only response to the pandemic has been to hunker down and try to avoid running out of cash before their customers can return.
Pret, the 37-year-old British sandwich and coffee chain that’s ubiquitous in central London, is now clearly willing to try anything:
Pret wants to sell its food in supermarkets, and has already begun selling coffee beans on Amazon.
It has signed up to all the major food delivery platforms to bring its sandwiches, soups and salads to its work-from-home customers.
It opened a so-called dark kitchen in North London to prepare its food strictly for delivery, modeled on the success of Sweetgreen and Shake Shack, and hopes to open another dark kitchen in either New York or New Jersey soon.
It is devising a special menu of hot evening meals for delivery, such as a Chipotle Chicken Burrito Bowl.
And then there is the coffee subscription, an effort to drive people back to the stores: Five drinks a day made by a barista (coffees, teas and smoothies) for 20 pounds ($26) a month. On the face of it, it could be an extraordinarily good deal. With two lattes a week, a subscriber will break even. And the first month is free. (Small print: You can’t order five drinks at once — there must be 30 minutes between each drink order.)
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