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<\/p>\nWalkers has created the world's biggest-ever 'billboard' – a 73,532 square foot 'cropvert' – created in a British potato field.<\/p>\n
Yorkshire-based potato farmer Tim Rodwell helped the crisp brand turn roughly 30,000 potato crops into its biggest and most unusual campaign to date.<\/p>\n
The artwork is so big it's visible from space, and outsizes the biggest standing billboard in the world – which covers 67,382 square feet.<\/p>\n
It took a week to hand cut, with drones used to mark out the precise shapes required, before hoeing the crop by hand to spell the message \u2018Great Taste Starts Here\u2019, alongside the outline of a packet of Walkers crisps.<\/p>\n
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The campaign was designed to highlight the brand\u2019s commitment to using 100% British potatoes, which are sustainably grown.<\/p>\n
Rodwell is a Farm Manager and pulled off the \u2018cropvert\u2019 alongside a small group of Walkers\u2019 potato growers, just before the potatoes were harvested and sent off to be turned into crisps.<\/p>\n
Using just hand tools, the team were able to ensure no potatoes were harmed along the way.<\/p>\n
Walkers farmer Tim Rodwell said: \u201cI am incredibly lucky to have grown up on a farm, and now am I am proudly farming potatoes for Walkers.<\/p>\n
\u201cIt\u2019s not every day that you get to use potato crops to make a giant message for Britain.\u201d<\/p>\n
Rachael Smith, from Walkers, added: \u201cWe care about our farms and farmers because we care about our delicious crisps.<\/p>\n
\u201cWe are committed to using sustainable practices that protect the environment, as we know the best quality crisps start with the best quality potatoes.<\/p>\n
\u201cThat's why we couldn't be prouder of this unusual collaboration and resulting \u2018cropvert\u2019 that communicates this message to the nation.\u201d<\/p>\n